What’s New?

New in 2010

First of all: It’s going to be another interesting year. Has the global recession really, officially ended? And if so, will the aftermath cause pains for years to come? Whatever the outcome, we find ourselves spotting more recession-proof opportunities than ever before. Why?

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Explaining for the professional

ITHAKA is a proud ESOMAR member. Proud because this originally Dutch initiative is now with 5,000 members in 100 countries, the leading organization to promote the value of market and opinion research and maintain its high quality standards. Recently a brand-new addition to the ESOMAR catalogue got our attention.

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International

ITHAKA’s 10-person team has extensive experience in serving international clients; we know about taking the stress out of fieldwork. Our clients include various multinationals, well-respected marketing agencies and international market research agencies. We are used to working with top-level executives and demanding clients.
For various clients we conduct both Dutch fieldwork as well as the coordination of multi-country projects. Our network of reliable partners and our great analytical skills make ITHAKA a good choice as the coordinating research agency.

ITHAKA research complies with the ICC/ESOMAR International Code of Marketing en Social Research Practice in all our research projects.
In our experience, international projects require just that extra touch of care. Tight time schedules, complicated logistics and last minute adaptations of materials and topic guides make you look for a local partner that is flexible and sensitive to your needs.